Bill McClellan is currently President/CEO of WRMC LLC, Chief Consulting Officer at Esrock Partners, a Food Brand Activation agency based in Chicagoland and Managing Director at Sellside Group. Most recently Bill was CEO of Local Hive Honey, driving market share growth to become the number one raw and unfiltered honey brand in the U.S. He is the past President and CEO of the Dawn Frozen Business Unit. Bill brought a wealth of omni-channel marketing, sales, operations, and product innovation experience to Dawn Foods as CEO/President of the Frozen Finished Business Unit. Key initiatives included innovative frozen product portfolio development to meet customer and consumer evolving needs while turning around a money-losing frozen business unit.

He also has a wealth of ingredient experience while at Dawn, working with Walmart and McDonald’s on key award-winning product initiatives. Bill led the successful sale of Dawn Frozen Products to Rise Baking in the 3rd qtr. of 2020. Bill worked with other top industry leaders at the International Foodservice Manufacturing Association in developing innovative Collaboration and Joint Business Planning models to support improved communications between suppliers and operators in the foodservice space. Bill was the past Chairman of the Board of Directors for the International Foodservice Manufacturers Association (’18 & ’19) and was on the IFMA Board of Directors for 11 years. He also served on the Foodservice Executive Committee for GS1 for six years. Additionally, he has served on the Board of Directors for Briess Industries for six years. In 2020, Bill was awarded a Doctorate of Foodservice by the North American Food Equipment Manufacturers.

Bill came to Dawn from Swift and Company/JBS where he was the Executive Vice President overseeing Brands, Research & Development, Operations, and inside/outside sales. In this position he fostered the development of key customer account teams, creating brand awareness for the Swift Premium brand and driving product innovation in the beef & pork industry. Swift & Company won several Vendor of the Year awards from national operators under Bill’s guidance. He was Senior Vice President/General Manager at Con Agra and Tyson prior to Swift & Company/JBS, leading the Louis Kemp Seafood Company, which included the oversight of three seafood processing facilities while increasing household penetration of the Louis Kemp Seafood brand.  Before working for Tyson, Bill worked at H.J. Heinz, supporting the category leading Weight Watchers and Ore-Ida brands, in senior leadership positions in marketing, sales, operations, and general management.  

He is a graduate of Michigan State and completed his post graduate studies at the University of Washington and Boise State. Bill and his wife, Laurel, and their two daughters, Meredith, and Claire, live in Ft. Collins, Colorado.